Honda reveals NGTC livery

Honda have today unveiled the livery that they will use in the British Touring Car Championship in 2012 – as well as a new title sponsorship deal with Yuasa batteries that extends until 2014.

Launched at the Honda factory in Swindon, the 2012 BTCC team will officially be known as the ‘Honda Yuasa Racing Team’. It means that the automotive and industrial battery manufacturer will extend it’s sponsorship arrangements with the team for another three years, having already sponsored the team since 2010.

“Our 2011 sponsorship of Honda Racing proved a resounding success and was extremely beneficial in raising the profile of the Yuasa brand,” said Yuasa Managing Director Andrew Taylor. “Yuasa’s partnership with Honda is very strong and the new title sponsorship provides us with the perfect springboard for our ambitious UK and European automotive aftermarket plans over the next three years. We are very pleased to add Yuasa’s name to the team title and continuing our commitment to the team over the 2012 to 2014 seasons.”

Honda’s UK Managing Director, Dave Hodgetts, is pleased to be contiuing a successful relationship with Yuasa. “From a business and team perspective we’ve developed a great relationship with Yuasa,” he added. “Today’s news will allow us to take that relationship from strength to strength over the next three years, looking at innovative marketing and brand initiatives linked to the excitement of racing.”