The British Touring Car Championship will be streamed live to international audiences via YouTube in 2025, whilst remaining on ITV4 and ITVX for UK viewers.
Following a trial with TikTok in 2024, the global coverage of the BTCC will move to the more universally popular YouTube platform in 2025.
The coverage includes not only all three BTCC races on Sundays, but also all support race coverage as well, with the entire race day being covered, mirroring the current ITV4 coverage.
Excepted from the streaming coverage will be the United Kingdom and North America, where existing broadcast arrangements are in place.
An unrestricted qualifying stream will continue to be offered for the BTCC on a Saturday afternoon via YouTube.
The move will undoubtedly prove popular amongst UK residents when travelling abroad, allowing them to keep up with race day action from almost anywhere in the world.
“We are delighted to further enhance our LIVE streaming coverage of the BTCC throughout the world via YouTube,” said BTCC Chief Executive Alan Gow.
“This agreement represents fantastic news for our teams, partners and stakeholders, including our valued support series’, but most importantly for our legion of fans around the world, who will now be able to enjoy viewing the entire BTCC race day live for the first time.”
The Official BTCC YouTube channel can be found here.