Power Maxed Racing has revealed new title sponsorship from Motor Parts Direct for the forthcoming British Touring Car Championship season.
Having lost its previous title sponsor three years into a five-year deal, the announcement gives the team a boost ahead of its 11th season in the BTCC.
The team will race under the banner of ‘Motor Parts Direct with Power Maxed Racing’ in the 2025 BTCC.
The deal is currently for a one-car entry, although the team is working to “attract and present additional automotive brand names to its successful BTCC portfolio” in the hope of gathering the resources to run a two-car team.
The team’s initial driver will be revealed on Wednesday (19 March) before the team carries out a pre-season testing programme at Croft and Donington Park.
“This is something that I have tried to make happen for a number of years, therefore I’m incredibly happy that it is now going to become reality,” said Adam Weaver, Team Principal of Power Maxed Racing.
“I know Daren [Wykes, Motor Parts Direct Managing Director], Kevin [Blazey, Motor Parts Direct Marketing Director] and many of the team across Motor Parts Direct as I have worked with them for years, so it’s really exciting to be starting this journey with such a strong relationship already established.
“As a race team we are looking forward to making sure that their experience of the BTCC is a fantastic one and look forward to helping them elevate their brand even further.”
Daren Wyke added that Motor Parts Direct has been working with Power Maxed for over a decade already.
“We have worked with Automotive Brands and their Power Maxed and Steel Seal brands for well over ten years,” he added. “We have attended the BTCC numerous times over the years with Power Maxed Racing and therefore know them very well.
“We have also seen just how engaged the BTCC fan base is and we have wanted to be involved in the championship for some time, we felt PMR were the obvious and best choice for us to partner with.
“We were delighted when the opportunity presented itself, albeit earlier than expected, and we just had to find a way to make it happen.
“Our colleagues here at Motor Parts Direct are so excited about the partnership and I am sure our customer base will be too.”