ITV has signed a new contract extending the networks’ right to broadcast the British Touring Car Championship (BTCC) until at least 2022.
After it was yesterday revealed that BTCC bosses had signed a new agreement with Dunlop until 2022, it has now been confirmed that the BTCC’s current broadcaster will also remain on board for the next six years.
ITV took over broadcasting the BTCC from the BBC in 2002, and has gradually increased the quantity of raceday coverage, which now stands at seven hours on ITV4 on Sundays.
All events will be broadcast live on ITV4 as well as online on the ITV Hub, with highlights programmes also following each event.
“This is fantastic news and yet more evidence that the BTCC is right at the top of its game,” said BTCC Series Director Alan Gow. “Not only is this the lengthiest broadcasting contract in the BTCC’s history but it’s also the longest sports contract signed by ITV4 – a real testament to the standing of the BTCC, not only in the motor sport world but also within mainstream sports broadcasting.
“ITV’s commitment is second to none – the programme production is first class and to have received a record breaking 233 hours of coverage in 2015 is phenomenal. I’m delighted that our new contract maintains the same quality and quantity of free-to-air coverage right through until at least 2022.
“This is also wonderful news for our teams as it will hugely assist in securing their own long-term plans and partnerships.
“It’s been a busy few months for me, but to have now secured our title sponsorship, tyre and technical supply contracts plus this unparalleled new ITV deal makes it all so worthwhile. And the fact that we enjoy more live free-to-air television than even Formula 1 in the UK is testament to not only the BTCC but also the dedication and passion expressed by the ITV Sport team.”
Niall Sloane, ITV Director of Sport, added: “ITV’s coverage of the BTCC for nearly 15 years has borne witness to the growth of this wonderful series. I’m delighted that this new deal allows us to continue our long-term partnership and bring the superb on-track entertainment provided by the BTCC free-to-air to viewers.”