WIX Filters will continue to sponsor British Touring Car Championship outfit Ciceley Motorsport in 2016 after agreeing an extension of its current deal.
Today’s (Wednesday September 23) announcement means WIX will retain its status as the team’s title sponsor for a third season, having previously backed Rob Austin at the end of 2012 and during the 2013 season. The team will continue to compete under the WIX Racing banner.
The two parties have enjoyed a successful partnership since the beginning of last season, with Morgan having achieved a first victory at Brands Hatch in 2014 before adding a second to his tally at Thruxton earlier this year.
The deal also comes while the Mercedes A-Class driver is on course for his most successful season in the championship to date, with Morgan seventh in the standings with a further four podium finishes to his name, having also completed every racing lap in 2015.
“This is absolutely brilliant news; WIX Filters really are a part of our family team,” said the 26-year-old. “WIX have been a massive driving force behind-the-scenes in promoting the team and helping us to gain respect within the BTCC paddock.
“I think that our Mercedes-Benz A-Class is one of the best looking cars on the grid and our hospitality unit fits in really well with those surrounding it.
“There are two events left in this year’s campaign and now we can go into the winter with the knowledge that next year is already organised.”
WIX’s Managing Director Wayne Stevens shared Morgan’s enthusiasm, and said that his results had played a part in their renewed commitment to the project.
“We are pleased to continue supporting Adam Morgan and Ciceley Motorsport for another year in 2016,” he said. “WIX Racing has really grown from strength-to-strength since partnering Ciceley Motorsport in 2014, which has shown in the results this season with five podiums, including the win at Thruxton.
“We find the partnership a unique and engaging way of promoting the WIX Filters brand, and the team’s core family derived values and professional ethics not only match that of WIX, it also sees all the team involved deliver a first class event on and off track for our VIP customers and loyal supporters.
“For us, this only highlights the reach of the BTCC platform with the right partnership. We are very much looking forward to the 2016 BTCC season ahead.”